Case Studies: Strategy of Consistency in Growth

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Paradigm Shift – A Mind-Blowing Perspective

The most common advice in content creation is that consistency is the key to success.

But… that’s not entirely true.

Consistency doesn’t necessarily mean high volume or high frequency.

For example, you’re often advised to post XYZ times per week or XYZ times per day.

Case Study One

Vitalii Dodonov, co-founder of Stan, shared data-driven insights on how he grew his LinkedIn followers from 1,724 to 8,617 in 1.5 years.

He also co-founded Stan—an all-in-one SaaS app that simplifies starting an online business, now used by over 60,000 creators.

Over the past three years, they’ve grown to $30M ARR (Annual Recurring Revenue) profitably and have front-row seats to what’s happening in the creator economy.

Vitalii success in growing audience on LinkedIn was not primarily due to consistency alone—especially since consistency doesn’t necessarily mean high volume or high frequency.

Insight one

New followers steadily increased when he posted three times per month rather than three times per week.

He shared that he needed time and mental space for creativity, allowing him to produce high-quality content that attracted genuine followers and meaningful engagement, ultimately building trust.

Insight two

This chart highlights how just two posts in November generated more followers than the previous three months of consistent posting.

Insight three

These posts reached between 20,000 and 100,000 viewers, engaging five times my follower count. The message resonated and spread organically.

Takeaways - What the good content had in common:

• A visually compelling and inspiring image that evoked positive energy

• A strong, curiosity-driven hook that captured attention

• Engaging storytelling—these posts were deeply emotional and relatable

• It’s not just about staying consistent—it’s about creating great content.

• Creating great content requires time and mental space for creativity.

• The internet doesn’t reward mindless quantity—it simply doesn’t. With so much noise online, the only way to grow a following is to stand out.

• And to do that, you need to allow yourself the freedom to be creative.

• It’s not just about staying consistent—it’s about creating great content.

Case Study Two: My Experiment

How I Tripled My LinkedIn Followers—from Less Than 1K to 3K in One Year

It’s not a massive number, but I’m not chasing big follower counts. Instead, my focus is on connecting with and attracting like-minded people.

So when you think of it that way, 3K isn’t small—it’s meaningful.

Insight one

Throughout the first three quarters of 2024, I was consistently creating content on LinkedIn, posting 3–4 times per week on average.

I invested a significant amount of time and energy into growing my LinkedIn presence—focusing on content creation, outreach, and expanding my network through consistency.

Here’s what happened:

• I gained new followers daily, though not in large numbers.

• However, I reached a point where I was forcing myself to write and post just for the sake of it—even though I had a clear purpose for each post.

Yes, I actually fell into the trap mentioned earlier—I was too focused on frequency and volume.

My mindset was entirely focused on sticking to a set frequency to get seen, gain followers, and attract clients.

Insight two

In Q4, I completely stepped away from LinkedIn. I stopped posting and took a break from updates—I’ll explain why shortly.

Result

I continued to gain followers consistently every day and each week, allowing me to connect organically with like-minded people and eventually gain clients.

Insight Three: My Top-Performing Content Themes

• My journey: From a lifelong corporate employee in Big Tech to working for myself—building a community, becoming a public speaker, creating content, coaching in career development, and consulting on AI-driven strategies for profits and growth.
  

• AI-driven business insights: Key takeaways on how AI is creating new opportunities in business, marketing, analytics, and product development.
  

• My authentic stories and key takeaways on personal growth and self-awareness—sharing experiences in self-development, mindfulness, and mental clarity.

  

  What I wrote about to triple my followers and connections in one year, from almost 1k to now almost 3k.

It’s more about authenticity in the topics you want people to resonate with.

Why I Took a Step Back from LinkedIn for about 3 months

After traveling to Washington, D.C., and New York, and then chairing the AI & Big Data event in Amsterdam the very next day, I felt lost and stuck regarding my positioning and direction.

I was doing well—coaching leaders and high performers in career development, leadership, and acing interviews in tech.

But deep down, I knew I wanted to spend more time on research—studying:

• What’s currently working in the market

• How others are succeeding

• How successful businesses are leveraging AI to grow

• How I can craft AI-driven strategies for my clients and peers

• How to integrate self-growth & lifestyle design for a healthier, more balanced life

So, I took a two- to three-month break from LinkedIn. I travelled to Japan, experienced a temple stay, and immersed myself in hot springs and healing retreats—to reconnect with myself and reflect on what I truly wanted to write, share, and update, rather than obsessing over the idea of "sticking to a niche."

The Big Realisation: I Am the Niche

It’s not about fitting into a specific niche—it’s about who I am, what I’m passionate about, and how I can share valuable insights backed by cross-industry knowledge and experience to help my audience grow.

This realisation led me to focus more on:

• Scaling smarter with AI-driven strategies

• Living better through human potential development, lifestyle design, and self-growth

And how do I approach that? By starting with research:

• Studying what works

• Analysing successful models & strategies

• Learning from those who have grown from zero to success—what they experimented with, what worked, and what we can apply

This all ties back to my core philosophy:

Research → Imitate What Works → Innovate in Your Own Way

Implement. Experiment. Iterate.

What Are Your Thoughts?

How do you feel about today’s discussion on consistency, authentic storytelling, and strategies for scaling and living better?

I’d love to hear your perspective—hit reply and share your story!

Stay tuned,

Grace & AI Strategy League